COMMUNITY
ORIGINS
Rath began in 2014 as Barbell Crew. More than a group of lifters, it was a collective defined by intensity, discipline, and the relentless pursuit of strength. Founded by Kevin Bui, a national and world record–breaking powerlifter, Barbell Crew was never about ego, it was about raising the standard for everyone who carried the BC mark. Free seminars, grassroots events, and an open hand to anyone willing to learn built a culture that celebrated strength in all its forms.
Origins
Rath began in 2014 as Barbell Crew. More than a group of lifters, it was a collective defined by intensity, discipline, and the relentless pursuit of strength. Founded by Kevin Bui, a national and world record–breaking powerlifter, Barbell Crew was never about ego, it was about raising the standard for everyone who carried the BC mark. Free seminars, grassroots events, and an open hand to anyone willing to learn built a culture that celebrated strength in all its forms.
EVOLUTION
What began as a local crew has evolved into a global vision. Rath is no longer just about one city or one gym. It’s about building a worldwide community of individuals who live with intensity and refuse to settle for less. Every piece of clothing, every campaign, every story we tell is designed to unite people under a single banner:
ROBUR AMITIO TENACITAS. HONOS
EVOLUTION
What began as a local crew has evolved into a global vision. Rath is no longer just about one city or one gym. It’s about building a worldwide community of individuals who live with intensity and refuse to settle for less. Every piece of clothing, every campaign, every story we tell is designed to unite people under a single banner: ROBUR AMITIO TENACITAS. HONOS
DIRECTION
Rath’s push is global. We are building a network of athletes, creators, and everyday individuals bound together by the pursuit of pushing our limitations. Through international collaborations, events, and community-driven initiatives, our aim is to create not just a brand, but a culture. One that anyone, anywhere, can belong to.
DIRECTION
Rath’s push is global. We are building a network of athletes, creators, and everyday individuals bound together by the pursuit of pushing our limitations. Through international collaborations, events, and community-driven initiatives, our aim is to create not just a brand, but a culture. One that anyone, anywhere, can belong to.